Sports Business Secrets
Season 4 || Episode 512
Today’s guest is Clay Mallory, Founder & CEO of New Era Athlete! A San Francisco, California native, Clay has been involved with the basketball industry in different capacities for nearly a decade.
From volunteer video coordinator positions to high school coaching to player representation to college coaching to scouting and pretty much everything else in between. He earned his masters in Sport Management at the University of San Francisco, he’s currently the west coast scout and director of business development for One Motive Sports, and he is a bit more than a year into his newest endeavor, New Era Athlete!
Today we talked about:
Transitioning from playing into coaching & managing roles
Early sports industry career experience
His current role with One Motive Sports
The birth of New Era Athlete & its purpose
The NIL money differences – collective vs true
How many followers you need to get paid
Summer camps and merchandising strategy
How the portal fits into the NIL environment
How colleges should leverage NIL moving forward
and much more
Appreciate you tuning in. Hope you enjoy!
Full episode below:
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