Sports Business Secrets
Season 4 || Episode 538
Today’s guest is Darren Heitner, one of the most respected and influential voices in college sports, sports business, and the ever-evolving NIL landscape.
Darren wears many hats—he’s an attorney, author, college professor, and founder of Heitner Legal, which he established in 2014. Over the years, Darren has worked with some of the biggest names in sports, guiding them through pivotal moments and major deals.
Beyond his legal expertise, Darren has been a driving force in shaping the dialogue and policies surrounding Name, Image, and Likeness. Not only has he guided athletes and universities in groundbreaking NIL deals; he’s also a leading advocate for reform and a trusted source for decoding the complexities of this transformative era in college athletics.
Whether through his advocacy, teaching, or legal practice, Darren continues to leave an enduring mark on the industry, paving the way for athletes, institutions, and fans alike to navigate this exciting new chapter.
Today we talked about:
Getting involved in the business early with a unique internship
The infamous New Year's resolution that started it all
The difference between an agent and a manager
What prompted the launch of Heitner Legal
Some of the services that he provides
An update on the current NIL landscape
Some common misconceptions & the need for education
Brief overview of the House v NCAA Settlement
What the future of college sports might look like...
His NIL Newsletter on Linkedin
and much more
Appreciate you tuning in. Hope you enjoy!
Full episode below:
All about Heitner Legal:
I Highly Recommend Darren's Newsletter on NIL on Linkedin: Newsletter, Image & Likeness:
The Infamous SportsAgentBlog.com:
Another Great Interview That I Think You'll Find Some Value From:
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